When you mention ASUS, what comes to mind? Taiwan’s leading motherboard manufacturer, top graphics cards for gamers, or a major notebook manufacturer? Aside from these familiar strengths, ASUS has been making major strides in the smartphone market. In recent years, the ASUS PadFone series that allows easy transition between phone and tablet as emerged as the most well-known ASUS product in the market. The combination of phone and tablet is a unique design innovation. However, at the 2014 Consumer Electronics Show (CES), ASUS unveiled a new series of phones, transferring the high-end notebook brand Zen to the new ZenFone. The new product line combines the ultimate simplicity of design with a new ZenUI interface, and is available in 4-inch, 5-inch, and 6-inch versions.
Compared to the mid-high price points of the past, the ZenFone series sells for between USD99-199. However, despite its attractive pricing, the ZenFone performed exceptionally in A-Hui Liao’s tests, both in terms of design and performance. On this occasion, A-hui got only of the ZenFone 5 and ZenFone 6 versions. In the next articles in the series, we will introduce these two machines.
Before unboxing the phones, we first compare the specifications of the ZenFone 4, 5, and 6. The main difference between the three models is the screen size. The Z4 can be regarded as an entry level phone in terms of specifications and price, while the Z5 and Z6 are quite similar, using high specifications but with a non-removable battery. All three models adopt the new generation ZenUI interface, incorporate a dual card dual standby design, and have space for a memory card to expand storage.
ZenFone 5 and 6 pre-registration and actual phones will be available at the launch on April 8, while the ZenFone 4 is expected to be unveiled in May.
Unboxing the ZenFone 5 (black model)